Why PR Matters (And Always Will)

Let’s be honest: in a world overflowing with content, ads, and algorithm tricks, it’s easy to wonder, is PR relevant? At Six One, our answer is clear: not only is PR relevant, it’s foundational. 

Here’s why: PR isn’t about spin, it’s about substance. When done right, it creates the connective tissue between a brand’s values and the public’s perception. It gives brands a voice that feels human, strategic, and yes, credible.

And in 2025, credibility is currency.

PR Is the Strategy Behind the Story

We’ve seen the shift. Brands are no longer just selling products; they’re selling belief systems, missions, aesthetics, and communities. PR helps shape those stories in a way that resonates, not just on launch day, but for the long haul.

Where traditional marketing pushes out messages, PR pulls people in. Through thoughtful storytelling, earned media, and digital touchpoints, PR creates opportunities for audiences to discover a brand in meaningful, contextual ways. Whether it’s a feature in a leading beauty publication, a viral moment on social media, or a headline in a top industry trade, strategic PR ensures your message is seen and trusted.

It’s Not About Hype, It’s About Building Equity

The most valuable thing PR builds isn’t hype, it’s trust.

Consumers are increasingly skeptical. They crave authenticity, but they also want signals that a brand is worth their time (and money). A consistent presence in trusted media outlets, expert commentary, and aligned influencer content collectively reinforce a brand’s credibility.

That credibility has staying power. It ranks on Google. It shows up in sales decks and investor calls. It helps teams feel proud and makes talent want to join. It’s the kind of brand equity that compounds—and that can’t be bought through ads alone.

PR isn’t just about visibility, it supports revenue growth by building relationships with the audiences that matter most: customers, media, investors, and industry partners. A strong PR strategy creates more entry points into the brand by sharing your story across channels where decision-makers are paying attention.

According to industry research, public relations efforts help shorten the path to purchase. When consumers see trusted publications talking about a brand, they’re more likely to take the next step, whether that’s signing up, shopping, or reaching out.

In short: PR generates qualified leads, drives conversions, and supports long-term profitability.

At Six One, we don’t chase coverage for the sake of it. We build relevance. We align PR with your business goals. We get to the heart of your brand story, and we know how to tell it in a way that moves the needle.

Because the truth is: the brands you trust most, the ones that stay top-of-mind and ahead of the curve? They’ve made PR a priority.

And in today’s landscape, that’s not just smart. That’s essential.