Case Studies
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Secure media coverage on VIOLET GREY's latest campaign featuring Emma Roberts with limited resources, assets, and a short timeline.
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Six One leveraged media contacts and relationships to secure feature coverage in entertainment, beauty, and lifestyle publications. Six One tapped into exclusive images from the photoshoot and pulled key quotes from VIOLET GREY content to entice media to cover the campaign.
Impact
The VIOLET GREY Screen Test Campaign with Emma Roberts garnered 18 placements and over 1,600,000,000 impressions on top outlets, including Marie Claire, Us Weekly, Entertainment Tonight, BuzzFeed, People, and Hello Giggles, among others.
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Launch the first inaugural Lift As We Climb initiative from Flawless by Gabrielle Union.
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To garner as much attention as possible for the Lift As We Climb initiative, Six One implemented targeted outreach to relevant top-tier media and developed a press release for distribution to boost from an SEO perspective.
Impact
As a result of seeded media outreach, Six One was able to secure 25 media placements, generating over 2,640,000,000 impressions stemming from PR efforts in top outlets, including Vogue Business, People, ESSENCE, Black Enterprise, EBONY, TheGrio, Fashionista, Hypebae, and more.
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Launch Kulfi Beauty, a Southeast Asian color cosmetics brand, on a 15-day timeline.
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Six One coordinated two virtual event sessions hosted by Priyanka Ganjoo to introduce her to over 20 key influencers, coordinated product seeding to 25 editors, pitched the launch to select top-tier outlets and timed all stories to go live.
Impact
The launch of Kulfi Beauty garnered over 30 launch features and founder profiles with more than 275,000,000 impressions stemming from PR efforts in top outlets, including VOGUE, Allure, Byrdie, InStyle, Refinery29, POPSUGAR, Women's Health, People, Forbes, and W Magazine, among others.
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Generate press and build brand awareness for Rebundle and founder Ciara Imani May.
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Six One leveraged media contacts and relationships with targeted publications to secure coverage in beauty, entrepreneurial, and environmental features. Six One continued this momentum by securing thought leadership opportunities for Ciara Imani May, gifting to celebrity hairstylists, including Tanya Melendez and Nikki Nelms, and coordinating brand partnerships.
Impact
Six One has been able to secure 10 brand and celebrity partnerships and over 100 media placements, generating over 6,900,000,000 impressions from top outlets, including Allure, Refinery29, InStyle, Good Morning America, HuffPost, ESSENCE, Black Enterprise, and more. In addition to these key publications, Six One has procured a steady cadence of business, trade, and consumer press.
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Position Cardon as a leader in the grooming industry by generating press and building awareness for the brand and co-founder Narae Chung.
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Six One leveraged media contacts and relationships with targeted publications to share the importance of men’s grooming by introducing them to Cardon via pitches, product launches, editor seeding, and in-person and virtual events. Six One focused on securing coverage in grooming, beauty, and entrepreneurial publications while securing numerous industry awards to further position Cardon as the leading men’s grooming brand.
Impact
In under two years, Six One has secured seven awards from GQ, Spy, AskMen, and more, and over 210 media placements, generating over 13,720,000,000 impressions from top outlets, including Forbes, GQ, Good Morning America, Men’s Health, Good Housekeeping, and more. In addition to these key publications, Six One has procured a steady cadence of business, trade, consumer, and podcast features.
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Re-launch Australian skincare brand, Frank Body in the US market as a leading and competitive brand.
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In an effort to engage with beauty, lifestyle, and business media as well as key digital influencers in the U.S. market, Six One created and executed a five-city media tour to increase awareness of Frank Body. In an effort to position the five founders as industry leaders and experts, Six One developed a high-impact digital and social influencer outreach program that positioned the Frank Body’s founders within the business, retail, and beauty industries.
Impact
By implementing multimedia tactics, Six One grew Frank Body’s presence in the U.S. marketing. During the media tour, 86 media appointments were produced—an outstanding amount of face-to-face connections stateside. In just nine months, Frank Body received over 239 million media impressions. The campaign received 2 million media clicks and 61,000 total likes which created a 12% increase in sales traffic to the Frank Body website.
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Six One coordinated virtual desksides and interviews with Hyper Skin founder Desiree Verdejo to introduce the Even Fade and Glow AHA Mask to top-tier beauty and lifestyle publications. Media outlets included: Women’s Health, Byrdie, and The Zoe Report.
In tandem, Six One coordinated an opt-in product seeding of the mask to over 50 key beauty and lifestyle editors.
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The launch of the Hyper Even Fade and Glow AHA Mask garnered more than 2,600,000 impressions and 20 launch features stemming from PR efforts in top outlets such as Allure, Vanity Fair, Byrdie, Cosmopolitan and POPSUGAR. In addition, Hyper Skin received an Allure ‘Best of Beauty’ Award for its brightening capabilities and impactful results.
Impact
The launch of the Hyper Even Fade and Glow AHA Mask garnered more than 2,600,000 impressions and 20 launch features stemming from PR efforts in top outlets such as Allure, Vanity Fair, Byrdie, Cosmopolitan and POPSUGAR. In addition, Hyper Skin received an Allure ‘Best of Beauty’ Award for its brightening capabilities and impactful results.
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