The Power of Storytelling in PR: A Strategic Approach from Six One
At Six One, we believe storytelling isn’t a creative extra, it’s the foundation of strategic, results-driven public relations. Whether you're launching a brand, entering a new market, or building cultural relevance, the stories you tell—and how you tell them—shape the way audiences see you.
When storytelling is rooted in PR strategy, it becomes a tool for brand growth, awareness, and long-term credibility. And the most effective way to scale that story is through media relations.
Media relations isn’t about chasing headlines or sending out generic pitches. It’s about identifying meaningful narratives, connecting with the right media, and placing your story where it will resonate and drive impact. It's a relationship-driven, insight-led discipline that positions brands in places that matter, building trust, driving engagement, and opening up new business opportunities.
That’s exactly how we approach it at Six One. Our team has driven widespread media coverage and built standout brand and celebrity partnerships, with campaigns featured across top-tier outlets like Allure, Refinery29, InStyle, Good Morning America, HuffPost, ESSENCE, and Black Enterprise. We craft media strategies that go beyond visibility — they’re built for alignment. The right outlet, with the right angle, at the right time.
Take our work with VIOLET GREY’s Screen Test Campaign featuring Emma Roberts, for example. By tapping into the brand’s editorial aesthetic and cultural cachet, we shaped a narrative that the media wanted to cover, and audiences wanted to click. The campaign earned 18 placements and more than 1.6 billion impressions in publications including Marie Claire, People, BuzzFeed, Entertainment Tonight, and Us Weekly.
What made it work wasn’t just the name attached. It was the story behind the campaign: a thoughtful integration of beauty, celebrity, and elevated content that made sense for both the brand and the press. That’s the essence of strategic media relations.
And that’s also where PR becomes a growth engine. When storytelling is handled with intention and backed by strong media relationships, it builds credibility at scale. Not only does it improve your digital footprint, SEO rankings, and search visibility, but it also supports business development, sales enablement, and brand perception in the long run. Your brand becomes part of the broader conversation.
At Six One, we don’t just pitch stories. We craft narratives that position our clients as leaders, tastemakers, and innovators, and we get those stories seen by the right people. Because in an attention economy, the story you tell is your most valuable asset. And how you share it? That’s our specialty.